In today's tough economic climate, companies tend to trim back on advertising and promotional costs. When launching a new product, service, outlet or building it is important to do so with a certain amout of "flair"

Pictured above is the new Mercedes C-Class Launch in 2007. This launch ran over four days rather than one night. The lighting was subtle but effective, featuring two mercedes logo's moving around the room in a programmed sequence. Sets of Par Cans (1000w stage spot lights) were suspended above the vehicle and slowly faded from front to back to accentuate the car's features in a subtle stylish fashion.

The BMW X1 Launch (left) was held Nationwide on 22 April 2010.  Big Beat worked with the local BMW agents on their reveal spec.  Other launches we have done include the new Stihl Premisis, The new ABSA bank building opening, The Garden City Commercial Product range launch, The new Porsche Cyanne Launch KZN, Tile Africa in Ballito, The Yamaha YZF R1,  The Yamaha Super-Tenere, The new shape Mitsubishi Lancer, The Liberty Midlands Mall's Phase Two launch, and the SAB Redds Launch.

Regardless of the product, service or budget, we are able to provide the technical skill and creative ideas to give your new product the impact and head-start it deserves.

We can help secure marquees, decor, catering, staging, entertainment, mc's, lighting shows, sound and visual equipment. The whole event can be captued on DVD so you have a momento of your event.